A step by step guide to help develop your campaign strategy. Read online or download the entire guide.
IFEX Campaign Toolkit:
THE BIG PICTURE
Build It | Chapter One
Every organisation - no matter its size, aim or budget - wants to be successful. That means setting goals, realising a vision for change and having an impact on peoples' lives.
Build It | Chapter Two
Save time in developing your campaigning strategy by answering the questions in this worksheet.
DEFINE YOUR ISSUE
Build It | Chapter Three
It's important to step back and:
Build It | Chapter Four
Campaigns tackle very large and complicated issues, so it's important to know from the beginning what you want to achieve through a campaign, and how you are going to get there.
DESIGN AND IMPLEMENT YOUR STRATEGY
Build It | Chapter Five
Now that you have decided what to campaign on (if you haven't, see What to Campaign On), you are ready to design your campaign strategy. A campaign strategy is the path you need to follow to achieve the changes you would like to see implemented. A good strategy will lead to a successful campaign.
Build It | Chapter Six
Without rigorous and effective campaign implementation, the most strategic of campaigns could fail to achieve their objectives and result in a lost opportunity. Here we lay out the steps you need to take to ensure all your hard work creating a campaign strategy rolls out as smoothly as possible.
Build It | Chapter Seven
Use this template to help develop your campaign operational plan.
ASSESS YOUR IMPACT
Build It | Chapter Eight
During the life of a campaign many things can happen that might have an effect, big or small, on its course. They can include:
Build It | Chapter Nine
As the campaign comes to an end, two important steps remain: