For a secure connection, click here. If you’re wondering why this is important, click here.

REGIONS:

IFEX Campaign Toolkit:

Build It

A step by step guide to help develop your campaign strategy. Read online or download the entire guide.

THE BIG PICTURE

Build It | Chapter One

Building a Campaign Strategy

Every organisation - no matter its size, aim or budget - wants to be successful. That means setting goals, realising a vision for change and having an impact on peoples' lives.

DEFINE YOUR ISSUE

Build It | Chapter Four

Setting Campaign Objectives

Campaigns tackle very large and complicated issues, so it's important to know from the beginning what you want to achieve through a campaign, and how you are going to get there.

DESIGN AND IMPLEMENT YOUR STRATEGY

Build It | Chapter Five

How to Design a Campaign Strategy

Now that you have decided what to campaign on (if you haven't, see What to Campaign On), you are ready to design your campaign strategy. A campaign strategy is the path you need to follow to achieve the changes you would like to see implemented. A good strategy will lead to a successful campaign.

Build It | Chapter Six

Implementing Your Campaign Strategy

Without rigorous and effective campaign implementation, the most strategic of campaigns could fail to achieve their objectives and result in a lost opportunity. Here we lay out the steps you need to take to ensure all your hard work creating a campaign strategy rolls out as smoothly as possible.

ASSESS YOUR IMPACT

Build It | Chapter Eight

Monitoring and Evaluating

During the life of a campaign many things can happen that might have an effect, big or small, on its course. They can include:

Latest Tweet:

6 stories of defiance that gave us hope in 2014 http://t.co/CEy8FtVpQ1