Fund It! What you need to know to create winning fundraising proposals

Optional sections


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THE FOLLOWING SECTIONS ARE INCLUDED HERE AS OPTIONAL – YOU COULD OMIT THEM FOR A FIRST PRESENTATION TO A DONOR – THOUGH MOST DONORS THAT WOULD GO AHEAD WITH FUNDING WOULD WANT TO SEE YOUR THINKING ON THESE TOPICS AT SOME STAGE. SO CONSIDER INCLUDING THEM OR BEING PREPARED TO ELABORATE ON THEM AT A LATER STAGE. MANY DONORS DO NOT CONSIDER THEM OPTIONAL, AND WOULD REQUIRE THEM IN ANY APPLICATION.

Risks (OPTIONAL)
Identify the risks that could conceivably interfere with your ability to implement the project successfully. While it may seem counter-intuitive to tell a potential donor that there is a possibility the project may not succeed, it is better to identify potential problems BEFORE you start, so that everyone is on the same page about potential problems – donors often have suggestions for mitigating risks.

For example, perhaps you aren't sure how quickly you can find the best qualified staff person to implement the project. Or maybe there is impending civil unrest around an election in the country that could prevent some activities taking place. Perhaps you are relying on unreliable communications systems to advance the work, and you should anticipate some delays in implementation.

Thinking through the project risks on paper helps you to develop contingency plans, which you can also present in this section.

Project sustainability (OPTIONAL)
Donors want to know what will happen to the project after the funding they have contributed is used up. What mechanisms are built into the project, or will be produced by the project, to ensure the project produces lasting results? Consider the following:Gender considerations (OPTIONAL)
Many donors – especially, but not only, government donors – require that projects address gender issues. (Governments often also have other special issue interests that they require be taken into account, so find out what these are and include them in your application.)

For gender accountability, you should say what measures will be taken to ensure that the interests/needs of women, men, girls and boys will be addressed, considering the following:Evaluation and monitoring (OPTIONAL)
How will you know if you have achieved your objectives? It is important to try to identify some ways to measure success, as funders will ask you for this. Most importantly, you should set 'indicators' for success at the beginning of the project that you can review midway through and/or at the end of the project.

Here are some ideas (and you will have many others):

TIP: Make sure to include a budget line item for any evaluation activities you plan to undertake, because these cost money.
 
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